$100m ideas

A consultant turned himself into an AI. It made $63K in one month.

Vijay — Thu, 22 Oct 2026 21:15:16 GMT

Hello contrarians,

Today’s idea is called The AI Mentor for New Product Managers.

Grab a snack. 🍪

First, a consultant’s story. Then, the business you could build from it.

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⚡ Quick facts

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📖 How one consultant turned himself into an AI

It started with years of his own advice.

James Kemp is a consultant.
- He helps coaches and consultants sell their services.
In January 2026, he launches VirtualJK.
He calls it “a Replicant of James Kemp trained on $25 million of consulting sales.”
- In plain words: an AI that thinks like him, built from years of his own work.
Coaches ask it to build offers, sales pages, and posts, the way he would.
His prices:
- $97 a week.
- $5,000 a year.
By October 2026, nine months in, it brought in $63,443 in a single month.
- TrustMRR, a site that checks revenue, pulls that number straight from his payment account.
Bingo bango. 🎯 $63,000 in a month, from an AI version of one person.

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💡 The opportunity

New product managers need advice every week, and an AI version of an experienced one can answer any day.

First, what’s a product manager?
- It’s the person who decides what a software team builds next, and why.
- They sit between the customers, the engineers who build it, and the bosses who pay for it.
- Every app on your phone has product managers behind it.
In their first year, they hit a decision nobody taught them, every week.
- A big customer wants a feature that doesn’t fit the plan. How do you say no?
- Engineering says a two-week feature will take six weeks. Do you push back?
- The first big plan for a new feature is due Friday. What goes in it?
Their manager is busy.
Here’s the kicker: a human coach costs real money.
- On Leland, a coaching site, one product-manager coaching package is listed at about $2,000 for 10 to 20 hours.
So they watch YouTube, and guess.

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👉 The idea: sell an AI mentor for new product managers, built from your own experience.

Not a product manager yourself? You can still build this.

Become the interviewer.
- Interview 20 to 30 experienced product managers on a podcast or newsletter, with their permission.
- Their answers become your AI’s knowledge, and every interview is also content.
Team up with one.
- An experienced product manager brings the know-how.
- You build the AI and find the buyers.
Or swap in your own job. The steps are the same.

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🗣️ What it looks like

Here’s a made-up example of one question and one answer.

A new product manager types:
- “Our biggest customer wants a feature that’s not on our plan. My boss says it’s my call. What do I do?”
Your AI answers, the way you would:
- “First, ask the customer what problem the feature solves. Half the time, something already on the plan solves it.”
- “If not, say ‘not this quarter,’ and tell them when you’ll look again.”
- “That’s what I did in 2021 with our largest account, and we kept them.”
It answers from your notes and your stories, not from the whole internet.

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👉 A course teaches everyone the same thing. This answers their own problem, this week.

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✅ Why this could work

Three reasons this can pay.

Someone already makes tens of thousands a month with this exact model.
- In October 2026, $44,202 of that month came from 97 monthly subscribers.
- The rest is other payments, such as yearly plans.
- Plot twist: he’s not the only one. Delphi, a company that builds these AIs, says dating coach Matthew Hussey’s AI has made over $1 million, at $39 a month.
People have paid to ask experts questions online for more than 20 years.
- JustAnswer started in 2003, letting people pay to ask lawyers, doctors, and other experts.
- What’s new is that the answers can now come from an AI version of the expert, any time of day.
People already look for this advice, a lot.
- One product-manager career channel on YouTube has about 431,000 subscribers. 👀
- More proof just below.

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👉 Curious where these numbers come from? Every source is linked in the last section, “📎 The sources.”

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📊 More proof people want this

Specific proof first, then the big picture, then their own words.

YouTube: that channel is Chloe Shih’s, with about 431,000 subscribers, all about product-manager careers.
Newsletters: Lenny’s Newsletter, for product managers and founders, says it has more than 1,000,000 subscribers. 🤯
- Its podcast has about 645,000 more subscribers on YouTube.
The big picture: coaching is a $5.34 billion-a-year business worldwide. 💰
- About 123,000 coaches share it.
US companies spent $102.8 billion on training their people in 2025.
- $16 billion of that went to outside products and services.
- That’s the budget your expense receipt in Step 4 asks for.
What they say: “You’re my only source for this type of advice. Thank you so much!!”
- A comment under a YouTube career-advice video.
And another: “I followed all your advice and just landed a dream promotion.”

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👉 People don’t want every piece of advice online. They want one person they trust.

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🔍 Who’s already doing it

A few big names, and a clear gap next to them.

VirtualJK serves only coaches and consultants.
- James Kemp’s know-how is about selling coaching offers.
- Building software products is a different job.
Delphi builds these AIs, but it’s a company, not a person.
- Its best-known AIs belong to experts with huge audiences, like Matthew Hussey.
A big product-manager career channel sells almost nothing to its viewers.
- That’s Chloe Shih’s YouTube channel, from the proof above, with about 431,000 subscribers.
- It earns from sponsors and shopping links.
- But its only product-manager product is a $25 résumé kit.
- There’s no product-manager course, coaching, or mentor to buy.
Here’s what we couldn’t find, when we checked in October 2026:
- An AI version of one experienced product manager.
- They can ask it any day, about their own situation.
- A weekly price, like VirtualJK’s.
🔎 Check the market yourself in 2 minutes: run Part 0 of the prompt below.
- Your AI searches for AI mentors and coaches for your moment that day, and tells you: early, growing, or crowded.
- Early? Start now.
- Crowded? Good news: it means people pay. Pick a narrower moment and be the face (Step 6).
- A crowd isn’t a deal-breaker. You win by being the one person they trust for one moment, not by being first.

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👉 That’s your opening.

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🤖 Why AI won’t replace it

ChatGPT gives the average answer. Yours gives an answer from someone they trust.

A person they trust. They’ve watched your videos and believe you.
- ChatGPT is a stranger with no track record.
Judgment: you know what matters.
- A new product manager doesn’t know which advice to follow.
- You pick the advice that worked for you, and say what to skip.
The format: their problem, this week.
- A course teaches everyone the same thing, and a two-hour video makes them dig.
- Your AI answers their own situation in a few lines.
Ready when they’re stuck. The night before a big meeting, they get your answer in two minutes, without writing a careful prompt.
The real you, once a month. A live call adds what no AI can: you, in person.
Proof people pay for this: in October 2026, 97 people paid VirtualJK $97 a week.
- ChatGPT is free, and they still pay.

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👉 Bottom line: they pay for the person, not just the answers.

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🧩 Already making something?

This fits on top of whatever you build.

📰 A newsletter: your old issues become your AI’s notes, and the AI becomes your paid tier.
🎙️ A podcast: your episode transcripts feed the AI.
- End each episode with “Ask my AI about this.”
🎬 YouTube: your videos bring the subscribers, and the AI is your channel’s first product.
🎓 A course: add an “ask the teacher” AI, and your one-time course becomes a subscription.
📱 An app: this already is the app, and tools like Delphi mean no code.

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👉 Starting from zero? Step 5 shows how to find your first subscribers.

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💵 How much you can make

Let’s run the numbers.

25 subscribers is a small number. VirtualJK had 97 in October 2026.
Yearly plans mean you’re not winning people back every week.
- 120 people at $1,000 a year is $120,000 a year, or $10,000 a month.

Itching to build this one?

The step-by-step plan is right below. 👇

Just browsing? All good. A new idea lands next week.

That’s it, my fellow contrarians! 🙌

Yours ‘digging up proven ideas so you never have to guess’ Vijay Peduru 🦸‍♂️

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🧰 Want to build it? Here’s everything else.

In every step, AI does most of the work. You mostly talk. 🎙️

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Step 1: 🧠 Get your thinking out of your head

You don’t need to write a book. AI reads what you have, then interviews you.

Pick one moment you know well, not a whole job.
- For example: “your first year as a product manager,” not “product management.”
- Or “your first time managing engineers.”
Gather what you’ve already made.
- Your own notes, posts, talks, slides, and newsletter issues.
- Use only your own work, never your company’s private files or names.
Let AI read all of it first.
- It pulls out your frameworks, the steps you follow for common problems.
- It also pulls out the decisions you made, and why.
Then let AI interview you about what’s missing.
- Teaming up with a product manager, or interviewing several? The AI interviews them instead, and only with their permission.
- Your past decisions it didn’t find, and why you made them.
- Your mistakes, and what you’d do now.
🎙️ Talk, don’t type.
- Use voice mode in the ChatGPT or Claude app, or a dictation app like Wispr Flow.
- Ramble like you’re talking to a new hire over coffee. The AI cleans it up.
- An hour of talking gives you more than a week of typing.
AI turns all of it into one knowledge file, organized by situation.
Keep adding to it every week. Talk through each new decision you make.

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Step 2: 🤖 Build your AI

The tools already exist. You don’t need to write code.

Pick a tool.
- Delphi builds these AIs for experts, and can charge the subscription for you.
- Or try it first as a ChatGPT plugin or a Claude project, using your knowledge file.
- To sell it without Delphi, you also need a payment tool and a login page.
Let AI write its own instructions.
- It answers only from your knowledge file.
- When your file doesn’t cover a question, it says “I don’t know.”

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Step 3: 🔍 Check every answer

Your name is on every answer, so it gets checked three times.

🖊️ The answerer. Your AI answers only from your notes.
🔍 The checker. A second pass flags any answer your notes don’t back up.
🧐 You. Each week, you read a sample of real answers and fix the weak ones.
Before launch, test it with 50 real questions.
- Ask colleagues, or copy questions from comments under product-manager videos.
- AI asks all 50, compares each answer with your file, and lists the weak ones.
- Fix a weak answer by talking through it again. 🎙️

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👉 The prompt already follows three safety rules: it says it’s an AI, gives no legal, medical, or money advice, and cancels in one click.

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Step 4: 🏪 Open for subscribers

Copy his weekly price, and make yearly much cheaper than he does.

Set your prices.
- $97 a week, for someone with one hard week ahead.
- $1,000 a year, much cheaper than paying weekly all year.
- That’s on purpose, so most people pick it and stay.
Add one live call a month for subscribers.
Let AI write your sales page, using real answers your AI gave as examples.
Make it easy to expense. Send a proper receipt, so buyers can ask their company to pay.

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Step 5: 📣 Get your first subscribers

Short videos bring the subscribers. Show people how you think.

Post your real decisions as short videos.
- “What I’d do when engineering says six weeks.”
- “How I said no to our biggest customer.”
Let AI find the topics. Your knowledge file is already full of decisions to talk about.
Let AI write each script. You just read it, or talk it through in your own words.
End every video the same way:
- “Ask my AI your version of this question. First three questions are free.”
Turn every comment into the next video. Your subscribers write your topic list for you.
Share real answers your AI gave, with permission, so people can judge it.

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Step 6: 🏃 Eliminate competitors

Copycats will come. Here’s how you stay first.

Stay with the one moment you picked in Step 1.
- A new product manager picks the AI made for their first year over a general one.
Be the face. Your AI is only worth paying for because people know you.
Show your best answers. Post real questions and the answers your AI gave.
Keep feeding it. Talk through every new decision you make, so it gets better every month.

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Step 7: 🎲 Make it bigger

Every moment you know well can be its own AI.

Build one for other moments you know:
- Your first year as an engineering manager.
- Your first data team.
- Your first job search after five years at one company.
Or build them for other experts, for a fixed fee.
- One fixed price and one fixed scope, so it never turns into endless client work.
Three AIs at about 25 weekly subscribers each is about $360,000 a year, before fees.
Over three years, that’s about a million dollars. 🎯

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🗓️ Your first week

A first version of Steps 1 to 5 fits into seven days. 🚀

By day 7, you have a working AI mentor, a sales page, and one video.

The prompt below has seven Parts, and they’re not the same as the Steps above.

Day 1 (Step 1): Gather your old notes and posts, and let AI read them with Part 1 of the prompt (it’s below).
Day 2 (Step 1): Talk through the interview with Part 2, then build your knowledge file with Part 3.
Day 3 (Step 2): Set up your AI with Part 4.
Days 4–5 (Step 3): Test it with 50 real questions using Part 5, then fix the weak answers.
Day 6 (Step 4): Write your sales page with Part 6.
Day 7 (Step 5): Script your first video with Part 7, and post it.

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🏄 How to use the prompt

One prompt does all the AI work, in seven parts, plus a quick market check (Part 0).

Part 1 — Read what I have. Reads your own notes, posts, and talks, and pulls out your frameworks and decisions.
Part 2 — Interview me. Asks only about what’s missing, one question at a time.
Part 3 — Build the knowledge file. Turns everything into one clean document, organized by situation.
Part 4 — Set up the AI. Writes the instructions so it answers only from your file, and says “I don’t know” when it should.
Part 5 — Test it. Asks 50 real questions, compares each answer with your file, and lists the weak ones.
Part 6 — Write the sales page. Uses your real answers as examples.
Part 7 — Script the video. Turns one real decision into a one-minute script.

Run it your way:
- Part by part (the default): it pauses after each part, and you type “next” to go on.
- All at once: say “run all seven parts.”
- Just one part: say “only do Part 4,” or any part you need.
The full prompt is just below, under “📋 The prompt.”
🎙️ Talk to your AI sidekick, don’t type.
- Turn on voice mode, or use a dictation app like Wispr Flow.
- Say it messy. The AI sorts it out.
Turn it into a skill, so you never paste it again.
- Paste the prompt into Claude or ChatGPT, and say: “Turn this into a skill I can save.”
- Install once, use forever.

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📋 The prompt

The prompt (copy it into Claude or ChatGPT, fill in the INPUTS part, and run it your way)

CONTEXT:
- You're my partner in building an AI version of my work know-how, for people one step behind me.
- This prompt has seven parts, in order.
- Run it the way I ask:
    - If I say nothing, go one part at a time. After each part, show me the result, then stop and wait. Move on only when I type "next."
    - If I say "run all seven parts," do them all without stopping.
    - If I say "only do Part 4" (or any part), do just that part.
- If a part needs something from me, ask for it before you start that part.
- Use only the material I give you and what I tell you. Don't add advice from anywhere else.
- Skip anything that looks like my company's private information, and tell me what you skipped.
- I'll often answer by voice, so expect long, messy answers. Don't ask me to tidy them.

=============== INPUTS — edit these, or just run as is ===============

The moment I want to help people with:
{e.g. your first year as a product manager}

My material (paste it, or attach the files):
{e.g. my old talk slides, 20 LinkedIn posts, and my notes from mentoring two new hires}

My name, and who it's for:
{e.g. Priya, for product managers in their first year}

My prices:
{e.g. $97 a week, or $1,000 a year}

======================== END OF INPUTS ========================

THE PARTS:

Part 0 — Check the market today.
This part needs web search (turn on search in ChatGPT or Claude). Search for paid help for people in my moment and, for each place, give the count, the three biggest with links, and their prices:
1. AI versions of experts and AI mentors for this moment (for example on Delphi, in ChatGPT plugins, on Product Hunt).
2. Human coaches and coaching sites for it.
3. Courses and cohorts for it.
4. The biggest free YouTube channels, newsletters, and podcasts for it.
Then tell me: early (few sellers), growing, or crowded, and which narrower moment looks least served. Give a link for every number. If you can't open a page, say so. Never guess a number.

Part 1 — Read what I have.
Read my material and give me:
1. My frameworks — the steps I follow for common problems, in my own words.
2. My decisions — each real decision you found, what I chose, and why.
3. My mistakes — anything I say I'd do differently now.
4. The gaps — the ten most common situations in this moment that my material doesn't cover yet.

Part 2 — Interview me.
Interview me to fill the gaps from Part 1. Ask one question at a time, and ask for a real story each time, not general advice. When an answer is vague, ask "What did you actually do?" After each answer, give a two-line summary of what you learned, then the next question. At the end, list the gaps still open.

Part 3 — Build the knowledge file.
Turn everything from Parts 1 and 2 into one document, organized by situation. Keep my words and my stories. For each situation:
1. The situation — in the words a new person would use to ask about it.
2. What I'd do — my answer, step by step.
3. Why — the reason, and the story behind it.
4. When I'd do something else — the exceptions.
Then list the situations that still need more from me.

Part 4 — Set up the AI.
Write the instructions for an AI that answers as me, using only my knowledge file. I'll paste them into my tool, for example Delphi, a ChatGPT plugin, or a Claude project. The instructions must say:
1. Answer only from the knowledge file. If it doesn't cover the question, say "I don't know," and suggest bringing it to the monthly call.
2. When a question is too vague to answer well, ask one question back.
3. Say clearly that it's an AI version of me, not me live.
4. Never give legal, medical, or money advice.
5. Never name or guess at any company's private details.
6. Answer the way I talk: plain, short, with a real example when the file has one.

Part 5 — Test it.
Use my knowledge file as the answer key.
1. Give me fifty test questions. Use any real questions I paste first, then add the kinds of questions new people in this moment ask.
2. Wait while I ask my AI all fifty and paste its answers back.
3. Grade each answer: backed by my file, partly backed, or not backed.
4. List the ten weakest answers, with what's missing from my file for each.
5. Tell me which questions to talk through again, by voice, to fix them.

Part 6 — Write the sales page.
Ask me for three of my AI's best answers first. Use my real answers as examples. Never invent a result, a review, or a number. Give me:
1. A headline that names the moment, not the job.
2. Three real questions and my AI's answers, shown as examples.
3. What they get: the AI, any time, plus one live call a month.
4. The prices, shown up front, and "Cancel in one click."
5. A line that says it's an AI version of me.
6. A short note they can send their manager to get it expensed.

Part 7 — Script the video.
Ask me which real decision from my knowledge file to use. Turn it into a one-minute video script, under 150 words, in my words:
1. The first line — the moment, in the viewer's words, as a question.
2. What I did, in three short beats.
3. Why it worked.
4. The closing line, word for word: "Ask my AI your version of this question. First three questions are free."
Then give me five more decisions from my file that would make good videos.

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📎 The sources

Every number above, with where it came from.

VirtualJK’s revenue for 30 days · Number: $63,443, checked through Stripe · Source: TrustMRR, October 15, 2026
VirtualJK’s monthly subscriptions · Number: $44,202 a month, from 97 active subscribers · Source: TrustMRR, October 15, 2026
VirtualJK’s description and prices · Number: “a Replicant of James Kemp trained on $25 million of consulting sales”; $97 a week or $5,000 a year · Source: TrustMRR, October 15, 2026
Matthew Hussey’s AI · Number: Over $1 million, at $39 a month · Source: Delphi’s own claim
Coaching worldwide · Number: $5.34 billion a year; 122,974 coaches · Source: ICF Global Coaching Study 2025, by PwC
US company training · Number: $102.8 billion in 2025; $16 billion on outside products and services (companies with 100+ employees) · Source: Training magazine, 2025 Training Industry Report
JustAnswer · Number: Started in 2003 · Source: Wikipedia (listed under its newer name, Pearl.com)
Human coaching for product managers · Number: About $2,000 for 10 to 20 hours · Source: Leland, October 2026
Chloe Shih’s channel · Number: About 431,000 subscribers; one product-manager product, a $25 résumé kit; also sponsors and shopping links · Source: YouTube and her kit, October 2026
Lenny’s Newsletter · Number: “1,000,000+ subscribers” (its own claim) · Source: Lenny’s Newsletter, October 2026
Lenny’s Podcast on YouTube · Number: About 645,000 subscribers · Source: YouTube, October 2026
Comment: only source · Number: “You’re my only source for this type of advice.” · Source: YouTube comment, 2023
Comment: the promotion · Number: “I followed all your advice and just landed a dream promotion.” · Source: YouTube comment, 2020

A nurse made $2M in a year selling $2 study guides

Vijay — Thu, 22 Oct 2026 21:14:35 GMT

Hello contrarians,

Today’s idea is called The $2 Study Guide Store.

Grab a coffee. ☕

First, a nurse’s story. Then, the business you could build from it.

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⚡ Quick facts

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📖 How one nurse made $2 million from $2 pages

It started with her own study notes.

It’s June 2020, and Stephanee Beggs has just finished nursing school.
To become a nurse, she has to pass one big exam.
So she studies, and makes her own notes.
Then she starts selling those notes online, on Etsy, in a store called RNExplained.
She posts videos on TikTok too, and the store takes off. 📈
Her prices:
- $2 for one sheet.
- $30–40 for a bundle.
- $150 for everything.
Get this: about two years later, she tells Fox Business she “surpassed $2 million in profits last year alone.”
Holy moly. 😳 $2 million, from $2 pages.

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💡 The opportunity

Pharmacy technicians have a big exam too, and every new class needs what Stephanee gave nurses.

Pharmacy technicians are the people behind the pharmacy counter, counting pills and filling prescriptions.
To get certified, they have to pass one exam, run by a group called PTCB.
About 49,000 people take it every year.
Only 69% pass. So about 3 in 10 fail. 😬
Here’s the thing: the exam changed in January 2026.
- Some topics were removed.
- A new one was added: the federal rules for tracking drugs from the factory to the pharmacy.
- Books and flashcards made before 2026 teach the old exam.

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👉 The idea: sell study guides for pharmacy technicians.

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✅ Why this could work

Three reasons there’s real money here.

Someone already made millions with this model, and others keep making money from exam notes.
- Stephanee, about $167,000 a month in profit. Her Etsy store passed 85,800 sales by October 2026.
- Medical students in Toronto sell their exam notes as a book, Toronto Notes, raising $220,000 to $280,000 a year for their school.
- PharmacyGuides sells notes for the pharmacist exam on Etsy, with about 4,000 sales.
The exam isn’t going anywhere.
- It’s been given every year since 1995.
- Even in a slow year, about 31,000 people take it. In a busy year, about 55,000.
- Every year, a brand-new group has to pass it. 🔁
- And it’s growing: 43,206 people took it in 2023, and 49,253 in 2025.
People already look for help, a lot.
- The numbers are just below. 👀

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👉 Want to check these numbers? Each one has a source link in the last section, “📎 The sources.”

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📊 More proof people want this

Specific proof first, then the big picture, then their own words.

People already pay for help:
- A one-page laminated PTCB reference card on Amazon has 3,928 ratings, at $6.48.
- Amanda PharmD’s paid PTCB course on Udemy has 2,685 students, at $99.99.
- The top PTCB apps charge up to about $96 a year for full access.
YouTube: 183 study videos for this exam, with more than 9 million views and more than 11,000 comments.
- 23 of those videos have over 100,000 views each.
- The most-watched free practice test has more than 660,000 views.
“I passed!”: under the 15 most-watched videos, more than 260 comments say the person passed. 🎉
Apps: about 40 study apps for this exam on the iPhone App Store.
- The top seven have almost 12,000 ratings between them.
Books: more than 45 study books for this exam.
Google: “ptcb exam test” gets 5,400 searches a month.
Podcasts: only 3 show up when you search Apple Podcasts.
- When we checked in October 2026, almost nobody taught this exam by audio. 🎧
The big picture: the US has about 471,000 pharmacy tech jobs. 💰
- About 44,700 of these jobs open up every year, so new people keep arriving. 🔁
What they say: “taking my exam in two days and i’m so scared”
- A comment under a popular YouTube study video for this exam.

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👉 Thousands of people study for this exam every year, and they’re already looking for help.

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🔍 Who’s already doing it

A few players, and a clear gap next to them.

Stephanee sells only to nurses, and she’ll likely stay there.
- She’s a nurse, and her whole brand is about nursing.
- Pharmacy is a different job, so she’s unlikely to start selling guides for it.
One pharmacist already teaches this exam on YouTube, and she’s good.
- Amanda PharmD has about 99,700 subscribers.
- Her videos are long: a 90-question practice test, and a math series that runs more than two hours.
When we checked in October 2026, two small Etsy shops sold PTCB guides.
- PharmPop sells a $23.99 binder, and Capsulecramrx a $4.49 guide.
- Each reached a few hundred sales within about six months.
- That’s proof buyers pay, with plenty of room left.
Here’s what we couldn’t find, when we checked in October 2026:
- Short study guides, one topic per guide.
- A short video explaining each guide.
- $2 a guide, like Stephanee’s.
🔎 Check the market yourself in 2 minutes: run Part 0 of the prompt below.
- Your AI searches Etsy, YouTube, Amazon, and the app stores that day, and tells you: early, growing, or crowded.
- Early? Start now.
- Crowded? Good news: it means people buy. Pick one narrower group of test takers (Step 5).
- A crowd isn’t a deal-breaker. You win by serving one group better, not by being first.

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👉 That gap is your way in.

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🤖 Why AI won’t replace it

AI gives them answers. You give them a way to pass.

Being right. Every guide is checked twice: by a fact-checker, then by a strict teacher.
- A quick ChatGPT answer gets no checks, and one wrong drug fact can cost them the exam.
Judgment: you know what matters.
- A nervous student doesn’t know what to ask.
- You pick the topics the exam actually tests, and point out the traps.
The format: one page, one topic.
- ChatGPT gives a wall of text.
- Your guide gives a clear layout, a memory trick, and one worked example, on a page they can print and stick on the wall.
Fun and visual. A one-minute video for each guide makes a dry topic easy to remember. 🎬
Ready when they’re scared. The night before the exam, they want the answer in two minutes, not a prompt to write.
Proof people pay for the format: a $6.48 laminated PTCB card on Amazon has 3,928 ratings.
- The same facts are free online.

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👉 Turns out, people pay for the format, not just the facts.

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💵 How much you can make

Here’s the math.

3,000 buyers is about 6% of one year’s test takers.
The $40 assumes most buyers pick a bundle, not single $2 guides.
If it doesn’t work out, here’s all you lose:
- About $0.60 to list three guides on Etsy, at $0.20 each.
- One month’s subscription to an AI app, like ChatGPT or Claude.
- One week of your time.

Did this one make you think “wait, I could do that”?

Then keep scrolling. The whole build plan is below. 👇

If not, no worries. See you next week with a new idea.

That’s it, my fellow contrarians! 🙌

Yours ‘helping you find ideas that already make money’ Vijay Peduru 🦸‍♂️

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🧰 Want to build it? Here’s everything else.

⠀

Step 1: 🛠️ Make the guides

You don’t need to know anything about pharmacies to start.

Get the list of exam topics.
- The group that runs the exam, PTCB, publishes the full list for free.
- It covers things like the most common medicines and what each one treats.
- It also covers pharmacy math, like working out how many pills last a month.
- And the rules for medicines that need extra care, like strong painkillers.
Turn each topic into a one-page study guide.
- Your AI writes it, using only official sources.
- Start with three guides, and add more every week.

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Step 2: 🔍 Check every fact

You don’t need to work in a pharmacy. You need AI that writes, then checks its own work twice.

🖊️ The writer. It writes each guide from official sources only, like the exam’s topic list and DailyMed, the government’s library of drug labels.
🔍 The fact-checker. A second pass opens every link, and confirms each fact says exactly that.
🧐 The critic. A third pass hunts for mistakes, and works every math problem again from scratch.
Optional: pay a pharmacist once to review everything before you launch.

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👉 The prompt already follows three safety rules: official sources only, a “not medical advice” line on every guide, and your own store name.

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Step 3: 🏪 Open your store

Price them like Stephanee did, and put them online.

Set your prices.
- $2 for one guide.
- $30–40 for a group of guides, like all the pharmacy math.
- $150 for everything.
Pick where to sell.
- Etsy is where Stephanee sold hers.
- Gumroad or your own website work too.
Write your listings using the words test takers actually search for, like “ptcb exam.”

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Step 4: 📣 Get your first buyers

Short videos bring the buyers. Stephanee’s store took off from TikTok, not ads.

Make a one-minute video for each guide.
- Explain the one topic in plain words.
- Your AI can write the script for you.
Post one video a day, for 30 days.
End every video the same way: “The guide for this is in my store. It’s $2.”
Turn every question into the next video. Your buyers write your topic list for you.
Give one guide away free, in exchange for an email address.
Talk to teachers. Pharmacy tech training programs teach whole classes who all take this exam.

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Step 5: 🏃 Eliminate competitors

If ten competitors copy you, here’s how yours stays ahead.

Make your guides for one type of student, not everyone taking the exam.
- For example: people retaking the exam after failing once.
- Or people switching careers in their 40s.
- Or people whose first language is Spanish.
- When a guide feels written just for them, they pick yours over a general one.
Be the face. People buy from a person they’ve watched for months.
Collect screenshots of passing scores. Every one a buyer posts is proof for the next buyer.
Promise free updates when the exam changes again.
Start early. Your store collects reviews every month. A store that opens later starts at zero.

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Step 6: 🎲 Make it bigger

Every required exam has the same setup: a public topic list, and a new group of people every year.

Open the same store for other required exams: paramedics, dental hygienists, pharmacists, respiratory therapists.
Three stores at about $10,000 a month each is about $360,000 a year, before fees.
Over three years, that’s about a million dollars. 🎯

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🗓️ Your first week

Steps 1 to 4 fit into seven days. 🚀

By day 7, you have a store, three guides, and three videos.

The prompt below has six Parts, and they’re not the same as the Steps above.

Day 1 (Step 1): Run Part 1 of the prompt (it’s below). Pick your first ten topics.
Days 2–3 (Steps 1 and 2): Write three guides with Part 2, then check each one with Parts 3 and 4.
Day 4 (Step 3): Write your listings with Part 5, then open your store with three guides at $2 each.
Days 5–7 (Step 4): Write a script for each guide with Part 6, and post one video a day.

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🏄 How to use the prompt

One prompt does all the AI work, in six parts, plus a quick market check (Part 0).

Part 1 — Plan the topics. Turns the official exam topic list into about sixty one-page topics.
Part 2 — Write a guide. Drafts one page on one topic, and names the source for every fact.
Part 3 — Check every fact. Opens every link and confirms each fact matches the page.
Part 4 — Find the mistakes. Reads it like a strict teacher, and works every math problem again.
Part 5 — Write the listings. Writes your store listings, using the words test takers actually search for.
Part 6 — Script the video. Turns a guide into a script under one minute.

Run it your way:
- Part by part (the default): it pauses after each part, and you type “next” to go on.
- All at once: say “run all six parts.”
- Just one part: say “only do Part 3,” or any part you need.
The full prompt is just below, under “📋 The prompt.”
🎙️ Talk to your AI sidekick, don’t type.
- Turn on voice mode, or use a dictation app like Wispr Flow.
- Say it messy. The AI sorts it out.
Turn it into a skill, so you never paste it again.
- Paste the prompt into Claude or ChatGPT, and say: “Turn this into a skill I can save.”
- Install once, use forever.

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📋 The prompt

The prompt (copy it into Claude or ChatGPT, fill in the INPUTS part, and run it your way)

CONTEXT:
- You're my study-guide partner. Together we'll build a store of one-page study guides for the PTCB exam, the pharmacy technician certification exam.
- This prompt has six parts, in order.
- Run it the way I ask:
    - If I say nothing, go one part at a time. After each part, show me the result, then stop and wait. Move on only when I type "next."
    - If I say "run all six parts," do them all without stopping.
    - If I say "only do Part 3" (or any part), do just that part.
- If a part needs something from me, ask for it before you start that part.
- Use only official sources, like the PTCB topic list and DailyMed, the government's library of drug labels. Never invent a fact. If you can't find a source, leave the fact out.
- If you can't open a link I give you, ask me to attach the file instead.

=============== INPUTS — edit these, or just run as is ===============

The exam:
{e.g. the PTCB pharmacy technician certification exam (PTCE)}

The official topic list (paste it, or attach the file):
{e.g. the PTCB exam content outline: https://ptcb.org/wp-content/uploads/2025/07/PTCE-Content-Outline.pdf}

Who the guides are for:
{e.g. people retaking the exam after failing once}

My prices:
{e.g. $2 a guide, $30–40 for a group of guides, $150 for everything}

======================== END OF INPUTS ========================

THE PARTS:

Part 0 — Check the market today.
This part needs web search (turn on search in ChatGPT or Claude). Search for study help for my exam and, for each place, give the count, the three biggest with links, and their prices:
1. Etsy shops selling study guides for this exam.
2. YouTube channels teaching it.
3. Study apps on the App Store and Google Play.
4. Study books on Amazon.
5. Podcasts about it.
Also find the date of the latest exam update on the official site. Then tell me: early (few sellers), growing, or crowded, and which group of test takers looks least served (for example: retakers, career changers, Spanish speakers). Give a link for every number. If you can't open a page, say so. Never guess a number.

Part 1 — Plan the topics.
Turn the official list into about sixty one-page topics. Show which part of the list each one comes from. Pick the first ten to write, and say why. Say clearly which reasons are your guess. Mark any topics that are new in the 2026 exam.

Part 2 — Write a guide.
Ask me which topic to write first. Then write one page for someone with no pharmacy background:
1. The topic in one sentence.
2. The key facts, as short bullets, each with its source link.
3. One worked example, step by step, for any math topic.
4. Three practice questions, with the answers at the bottom.
5. This line at the very bottom: "For exam study only. Not medical advice."

Part 3 — Check every fact.
Now act as a separate fact-checker who didn't write this guide. Open every link. Mark each fact: matches the source, doesn't match, or has no source. For each problem, show what the source actually says. Then give a fixed version of the guide.

Part 4 — Find the mistakes.
Now act as a strict teacher grading the guide before any student sees it. Work every math problem again from scratch, and don't trust the guide's answers. Flag anything that would confuse a beginner, and anything that could be read as medical advice. Then give the final guide, with every fix made.

Part 5 — Write the listings.
Write store listings for Etsy, Gumroad, or my own site, using the words test takers actually search for, like "ptcb exam." Give a title, a short description, and tags for each guide, plus a bundle listing that shows how much buyers save. Never use the exam board's name or logo as my store name. Never promise a passing score.

Part 6 — Script the video.
Turn the final guide into a one-minute video script, under 150 words:
1. The first line: the question a nervous test taker would ask.
2. The answer, in three short beats.
3. One quick example.
4. The closing line, word for word: "The guide for this is in my store. It's $2."

When all six parts are done, ask if I want to repeat Parts 2 to 6 for the next topic.

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📎 The sources

Every number above, with where it came from.

Stephanee’s profit · Number: “surpassed $2 million in profits last year alone” · Source: Fox Business, February 2023
Her prices · Number: $2 a sheet, $30–40 bundles, $150 for everything · Source: Same article
Pharmacy tech exams in 2025 · Number: 49,253, with a 69% pass rate · Source: PTCB
New PTCB shops · Number: PharmPop: 619 sales, 6 months on Etsy, $23.99 binder · Capsulecramrx: 428 sales, 5 months, $4.49 guide · Source: Etsy: PharmPop and Etsy: Capsulecramrx, October 21, 2026
The exam change · Number: Updated topic list from January 2026; some topics removed, drug supply-chain rules added · Source: PTCB
Stephanee’s store today · Number: About 85,800 sales; rated 4.9 · Source: Etsy: RNExplained, October 21, 2026
Toronto Notes · Number: “Our donation to the Faculty is typically between $220,000 and $280,000 annually”; almost $3.7 million in total · Source: University of Toronto, January 2019
PharmacyGuides · Number: About 4,000 sales · Source: Etsy: PharmacyGuides, October 21, 2026
Exams by year · Number: 31,107 in 2001, 55,443 in 2010; 951,639 in total from 1995 to 2018 · Source: PTCB statistics
Exams by year (recent) · Number: 43,206 in 2023; 46,725 in 2024; 49,253 in 2025 · Source: PTCB: Credentials by the Numbers
Laminated PTCB reference card · Number: 3,928 ratings, $6.48 · Source: Amazon, “Pharmacy Technician – PTCE: QuickStudy Laminated Reference Guide,” October 21, 2026
Amanda PharmD’s course · Number: 2,685 students, $99.99 · Source: Udemy, October 21, 2026
PTCB app prices · Number: Pocket Prep yearly $95.99; PTCB Mastery yearly $89.99 · Source: US App Store, October 21, 2026
YouTube study videos · Number: 183 videos found by YouTube search for this exam; more than 9.3 million views; more than 11,700 comments; 23 with 100,000+ views · Source: YouTube Data API, October 17, 2026
Free practice-test views · Number: More than 660,000 · Source: YouTube, October 2026
“I passed” comments · Number: 264 of 1,420 comments under the 15 most-watched videos say “passed” · Source: YouTube Data API, October 17, 2026
Study apps · Number: 40 results for “PTCB” in the US App Store; the top seven exam apps have about 11,900 ratings combined · Source: App Store search, October 17, 2026
Study books · Number: 46 results for “PTCB exam” in Open Library, editions from 2007 to 2024 · Source: Open Library, October 17, 2026
Google searches · Number: “ptcb exam test” 5,400 a month · Source: Ubersuggest, US, October 2026
Podcasts · Number: 3 results for “PTCB” in Apple Podcasts search · Source: Apple search, October 17, 2026
Pharmacy tech jobs in the US · Number: About 471,200 in 2025; about 44,700 openings a year, on average, over the next decade · Source: US Bureau of Labor Statistics
Comment: the fear · Number: “taking my exam in two days and i’m so scared” · Source: YouTube comment, 2024
Amanda PharmD · Number: About 99,700 subscribers · Source: YouTube, October 2026
Etsy listing fee · Number: $0.20 per listing; 6.5% transaction fee · Source: Checkout Page, 2026 Etsy fees guide
The official topic list · Number: Effective January 6, 2026; four areas, with pharmacy math (including days’ supply) under Order Entry and Processing · Source: PTCB content outline